As hairdressers ourselves, we know the challenges stylists face — sleeves covered in bleach, foils slipping, sprayers that don’t quite cut it. We designed Basic. to solve these real salon frustrations, without overcomplicating or overpricing.
Our products are thoughtfully designed, focusing on function and simplicity. Each piece has been tested and loved in real salons before making it to you.
Proudly independent and Australian-owned
Just the basics - done better.
Salon-Tested Quality
Each product undergoes rigorous field testing to ensure it meets the demands of busy professionals.
Innovative Design
Our constantly evolving range is designed to solve problems, maximise your efficiency and make your life easier.
Sustainable Materials
We prioritize eco-friendly sourcing and packaging to minimize our environmental footprint.
Effortless Support
From live styling guidance to hassle-free returns, our team is here for you every step of the way.
Our Promise to Stylists
This is just the beginning for Basic. Our mission is to grow into a trusted source of never-seen-before innovations—smart, practical tools and thoughtful accessories that solve real problems behind the chair. Every product is created with the busy stylist in mind, helping you save time, stay organised and feel more in control of your day.
